Search Engine Optimization & Submission & Strategies FAQ There are so many things that contribute to a successful web site, especially if this site sells something over the internet. A well designed, easily navigable site is very important, but if it is not recognized by the search engines, than all of the efforts are in vain. It has been shown that over 80% of internet users are using the major search engines and directories to search the internet. With such an overwhelming amount of people using the search engines as a search tool, it is essential to your business that your potential customers can find your web site. There are many things that a business can do to advertise, but Internet advertising is different than print advertising, Internet marketing is different than traditional marketing, much different. It has been researched that search engine positioning and search engine optimization can be much more effective than any other form of Internet marketing or Internet advertising.